Top Stories by Donald A. DePalma
When mankind built the Tower of Babel in its vain attempt to reach heaven,
information traveled no farther than the builders' voices could carry it. The
small human population on this pre-literate planet communicated its newfound
knowledge from mouth to ear.
Millennia later, billions of people create enormous amounts of new
information daily. Governments spew out crushing heaps of information.
Corporations increase the data they store by more than 50 percent every year.
To be useful, much of this content needs to be translated into many languages
and formats. The European Union alone mandates publication of Community law
in 20 languages, more as it expands to the east. Multinational corporations
produce websites and publish marketing collateral for dozens of languages.
... (more)
Rushed to deployment under the mantra of "now or never" in the late 1990s,
many corporate Web sites have received major makeovers in the last few years.
The driving force behind these efforts has been the increased use of the Web
to create an active channel of communication with consumers, corporate
buyers, resellers, shareholders, and employees. As they integrate these
external Web site... (more)
Many companies complain that they don't get as much value from structured
data, documents, and websites (collectively, "content") as they should. They
need to convert content assets into increased sales, lower costs, and better
customer service. DePalma characterizes these demands as the
"transformational imperative." Using an automotive manufacturing case study
to demonstrate what evolv... (more)